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We have prepared the marketing pieces that you would use to advertise /communicate with your clients.  This could be done through a mailing to twenty clients OR as easy as an e-mail from your database or a phone call.  Please review what service(s) you would like to move forward with, so that we can get started ASAP.

Lastly, you could offer your clients a Free colorglow[IQ] hairmasque with any of these new color services. 

Background
We have heard Salons say their color business is trending down due to clients postponing and extending their salon visits  

We have developed the Fast & Flawless Concept to Partner with salons to bring back clients that have been:

1. Postponing/extending their salon visits to save money
2. Buying OTC color in-between visits

Colorance demi-permanent hair color provides a full portfolio of color services. 
With this said Goldwell has created 5 Fast & Flawless color services for salons looking for quick color services to boost business, increase salon traffic and support their clients with new exciting services that will give their clients intensive color with brilliant shine in-between services or as an add-on service!

Fast & Flawless Color Services:

1. Shine Spectrum - A multi-gloss treatment designed to enhance shine and add body to all hair structures.   Suggested Service Price* - $25
2. Color Reflection - A color treatment designed to create multi-dimension and depth to any hairstyle. Suggested Service Price* - $35
3. Color Rejuvenation - A personalized color treatment designed to brighten and revive faded or uneven color.  Suggested Service Price* - $25
4. Blonde Revitalize - A conditioning color treatment designed to balance and restore existing blonde color and shine.  Suggested Service Price* - $25
5. Vibrate Blast - A personalized color treatment designed to boost dull or faded red/copper color.   Suggested Service Price* - $35

*Suggested Service Price - $25 - $35 (depending on location of salon and which service is selected from menu above)

Salon Steps to prepare:

1. Each stylist review client record cards:
1. Check who has not been in recently (salon visits trending down)
2. Check who could be open to a new service (potential to add new services)

2.  Salon Manager/Stylists to submit list of clients to owner

• Owner / DSC decide

1. how to reach target client list.( Mail/E-mail/Phone/website/signage in salon)
2. what to offer as a gift with service if not supporting with colorglow[IQ] hairmasque

• DSC to review and choose marketing materials with stylists/salon manager
• Staff meeting to train and launch the new services
• Salon to track by stylist # of services/revenue generated from Fast & Flawless campaign

Salon Benefit

1. Retain Clients and increase salon traffic
2. Opportunity to sell other services and retail products while having customer in the salon for Fast & Flawless service
3. Opportunity to book client for their next service
4. Goodwill to salon to their existing/New customers

Client Benefits:

1. Opportunity to experience new color services to refresh the usual color service with professional hair color in-between services
2. Quick service at affordable cost
3. Complimentary gift

Goldwell will support salons with the following:

• Salon Menu Template featuring the 5 Fast & Flawless services
• Postcard and Email Templates to send to clients
• Stylist Station Tent Cards promoting the 5 Fast & Flawless Services for print
• Technique sheets on “how to” perform the 5 Fast & Flawless Services
• Colorglow[IQ] hairmasque product used for a complimentary gift to clients that purchase one of these services
• Phone script for receptionist to communicate service options to clients
• Stylist script to communicate new services and complimentary gift

For more information or to set up a appointment please click here for email, contact your Salon Consultant or call 1-800-727-4110

To download the entire program (it is a zip file)click here