Goldwell – Professional Haircare
More than 50 years of commitment to the professional hair industry. True European heritage with international research and development that provide you outstanding products.

Vistit www.goldwell-northamerica.com for more info on products & education

The Goldwell Color Continuum - providing the industries first Color Balancing option:
The only complete color system which offers both permanent and demi permanent haircolor in the same level and shades. i.e. Topchic permanent haircolor 6 RB & Colorance semi permanent haircolor

6 RB. 

Color Balancing:

You wouldn't perm hair every 4-6 weeks, then why would you pull permanent alkaline color though the ends?  Color Balancing allows a stylists to utilize Topchic permanent haircolor on the re-touch area for lift or maximum grey coverage and then use the corresponding or customized Colorance formula on the mid-shaft to the ends. 

You will be left with natural, shiney hair in the best possible condition.  Your haircolor will last longer, remain vibrant between visits and increase satisfaction in the overall experience.

Topchic permanent haircolor:
Haircolor services are still the fastest growing salon business.  With Topchic, the #1 Permanent Cream Haircolor in America*, professional colorist are provided with a powerful tool to benefit from this trend.  To ensure that you remain the first choice of your color clients, Topchic has been improved even further.

• 100 intermixable shades for unlimited possibilities
  
• Guarantees exact formulation and precise mixing – for superior color results with the highest predictability
  
• Maximum grey coverage, long lasting reds and brilliant clear blondes
• Depot canister system provide 6-8 applications with unlimited shelf life
• Also available in tubes
  

Advanced Formulation:

• Patented Coenzyme Technology –Improves brilliance and intensity, 10% improvement in protection to the hair
  
• Color Equalizer System – Better penetration of color pigments for even color results along with a 40% improvement in combability
  
• TRAP - A patented technology, which links color molecules together to resist fading
  

Additional products introductions and advancements:

Topchic Highlift Series: the next generation of highlift blondes (levels 4-8)

• Easy to use color chart for client consultation - at a glance results
• Gentler, more powerful formula
• Exciting new shades that lift and tone in one step
• Available in Topchic depot canisters and tubes

Topchic Effects: intense highlight color for expressive results (levels 2-5)

• New RAYMAX dyestuff combination for highly intensive vibrant color
• Available in four expressive shades - RV Max, R Max, KR Max, K Max
• Ultimate fashion effects without pre-lightening
• Available in Topchic tubes

Topchic Neutralights: highlift control series for dark hair (levels 2-5)

• Highlifting and toning of natural dark hair in one process
• Lifts up to 4 levels with optimum protection for the hair
• 15 minute processing time with no pre-lightening
• Available in Topchic depot canisters and tubes

Topchic RAYMAX reds - advanced permanent red shades!

6RO, 8RO, 6RR, 7RR, 5RV, 6RV

Colorance demi-permanent haircolor:

• 60+ shades
  
• Gentle, ammonia-free, no-lift hair color
• Acid shades (pH 6.8) provide intense, durable results with incredible shine
• Special NN Series to provide maximum natural looking grey coverage
• Max Red Shades for ultra-intensive and vibrant fashion colors
• Colorance Lowlights - natural, long lasting lowlights in one single process
  
• Available in depot canister and tubes

New for 2008 - make every blonde special!

Colorance Blonde Toning Shades:

10 BG - Beige Gold (Cinnamon Blonde)

10 BN - Beige Natural (Almond Blonde)

10 BS - Beige Silver (Ice Blonde)

Goldwell’s Depot System

• The most advanced way to store, prepare and apply haircolor.
  
• Depot Canister – an airtight canister which prevents oxidation of color for fresh color from first to last application, eliminating waste. Also providing faster, more consistent dispensing
  Unique bowls and measuring cylinders for more convenient and precise application
  
• Colormat – all-in-one measuring dispensing applicator tool
  
• Color Car – efficient storage system

Oxycur Platin

• Lightening Powder
  
• Quick-lift, dust-free blue based formula for up to seven levels of lift
  

Oxycure Platin ULTRA -Lightening Powder

• Dust-free white based formula provides ultra control and condition for up to seven levels of lift

Goldwell System Products

• System Color: Pre-Color Spray, Pre-Pigmentation, Hair Color Remover and Skin Stain Remover
  
• System Perm: Pre-curl and Inter-Curl Treatment
  

Elumen Hair Color

Revolutionary ammonia-free haircolor that offers permanent results without damage. Comes in 21 shades to achieve more than 100 target colors.

Permanent Waves

• Definition – low-odor, conditioning perm system for all hair types
• Natural Energy -Customized permanent waves for individual hair types

Goldwell Care -The Next Generation of Definition

Goldwell provides a unique two-dimensional approach to hair care, offering a product line that allows customization for hair type and structure. The exclusive Y-Shine Complex delivers up to 40% more shine by replenishing moisture, vitamins and structure. All products contain an innovative combination of Yogurtene, Panthenol and Care Polymers.

Care For All Hair Types

• Color Definition for color treated hair
  
• Curl Definition for curly hair (natural or permed)
  
• Moisture Definition for normal to dry hair
  
• Care For Hair Structure
  

The Light products are formulated to deliver shine and strength to fine hair. These products are also ideal for clients who want more structure and strength. The Intense products are formulated to provide shine and softness for normal, thick and coarse hair.

Backbar:

• 3 shampoos – 2 conditioners
  
• Mild formulas, gentle on hands
  
• Promotes retail purchases

Goldwell Styling
The New Look of Trendline
Styling, Goldwell’s newest and most innovative products are formulated with exclusive FlexShine ™ technology– a combination of Bamboo Protein, Styling Polymers and Elastomer for flexible hold and shiny hair.

New for 2008 - curl kick!

kick your curls up a notch with curl kick curl jelly.  A transparent liquid gel that defines curls, provides natural shine and UV protection.

N = Natural, for a soft natural look
V = Volume, adds fullness and body
S = Straight, smoothes hair straight
C = Curls, enhances curls and waves
W = Wild, for extreme powerful styles

Regulation: Specialized Care for Hair and Scalp

• Deep Cleansing Clarifier Shampoo – prepares the hair before a chemical service
• Anti-Dandruff Shampoo – controls dandruff and balances the scalp
• Energizing Hair Tonic – promotes natural hair growth and adds volume

Goldwell Outdoor & Sun - Contains new Active Protectant Factor - a blend of Grape Seed Extract and Vitamin E Removes salt and chlorine residue
Regimen consists of:

• Hair & body shampoo,
• Treatment,
• Revitalize spray and
• SPF protect lotion.

Goldwell for Men
Specialized products for men: shampoo, power gel freestyler, shaping agent and soap

Definition Kids Hair & Body Shampoo
Keeps little one’s hair smooth, shiny and more manageable – and won’t irritate skin or eyes

Kerasilk
Natural silk proteins combine with care lipids to moisturize and protect the hair from daily stresses. Hair is left smooth, shiny and soft as silk.

• Rich Care Shampoo and Treatment
  
• Ultra Rich Care Shampoo and Treatment
  
• Instant Silk Fluid

Goldwell Education:
Educational classes and seminars are offered in all GNY education studios in addition to customized in-salon programs. The Academy@Baltimore and Academy@O.C. (Irvine, CA.) are for stylists seeking continuing and advanced education - special rates for GSA salons.

www.goldwellusa.com